Our new Fall / Winter collection is one of our boldest yet.
Think of it as a full pint glass raised into the air in a weird salute to the inner animal. Anarchic? Yes. Raw? Absolutely. Chaotic? Most definitely.
You could think of it as an unapologetic tribute to primal energy in a hyper-artificial world.
A rebellion against meaning itself.
A critique against tradition, a howl into the void, a fumbling reclamation of individual style in a world where everyone’s starting to look the same.
Or maybe just some dudes peeing against a wall.
Fucky the Bear appears in tiger form, melding traditional motifs with 20th century cartoon style.
Flash tattoos appear too, something we’ll always have a soft spot for, because we have lots of stupid tattoos on our bodies that we have to look at all the time now.
The Dudes Studio is a new part of the collection we're proud of too. Why 'Dudes Studio?' Because if we added the word ‘studio’ to the end, it sounds like we have a design studio.
FW25 from The Dudes….
No reasons, no explanations…
Why are we even writing this.
