It’s 2025 and The Dudes haven’t changed, still doing things our way since 2010. While the rest of the world spirals into ... whatever you want to call this particular period of history, we’re cranking up the volume.
If you know The Dudes, you’re already in the loop. If not, welcome aboard. We’re here to get you dressed for both chaos and chill. Born from the imagination of mcbess, who’s been bending our perception since day one, every piece is carefully crafted using 100% organic and ethically sourced cotton.
And now the new season has landed, ready to accompany you wherever Summer takes you.
Alongside the latest drop comes a fresh slice of chaos from mcbaise: the follow-up to 2021’s 'TUBES', and this year’s earlier single 'TTM'. The new track, 'Alice', drops with an animated video straight out of mcbess’ surreal world — following a lone hiker whose adventure ends a shade darker than she intended it to.
To mark the moment, we’ve gone full throttle. Summer25 is dipped head-to-toe in the world of 'Alice'; psychedelic, fearless, and down for whatever. There’s even a limited-run Alice vinyl figure, designed by mcbess and sculpted into being by 3D artist Vincent Techer.
So whether you’re wandering the wilds, sweating it out on a dance floor, or stretched out in the sun pretending to be busy — do it wearing The Dudes’ Summer 25 gear.
Shop the Summer 25 collection now.
